Way back in 2008, I finished my first book, and submitted it to a small publisher. This was before Kindles, and ebooks were still something to be reckoned with, but about that time they were beginning to come to the surface. This publisher did offer them and was one of the reasons I chose to publish with them. My sales were unknown to me. I got small royalties at first, but then, nothing. I assumed it was because my sales had fallen off. I didn’t know anything about sales and marketing at that time, so it stood to reason that

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