Have you ever heard or read this before? “30-Day Money Back Guarantee!” “If you’re not totally satisfied, send it back and get a refund!” “100% Guaranteed or Money Back!” “Customer satisfaction guaranteed, or your money back!” Guarantees are used pretty much in every field, but they aren’t there just for support – they’re used as a mind-game trick of selling and savvy marketing. A Buyer’s MIND: Who likes a guarantee? As a seller, a risk exists that your item will fail, or fail to appeal. It might be something that a consumer doesn’t like AFTER they purchase. It’s just a

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