If you are interested in book marketing, book writing or even something similar in general, you’ve probably already heard the saying “don’t sell the sizzle, sell the steak”, right? This means that if you want to sell something, your overall messages should talk about the way the product will serve the inquiring customers, and not on its outward appearance. Unfortunately, everyone doesn’t get this concept, however, and that is likelu the reason why people forget to apply it to their marketing info. So I am going to explain how it works. The main reason why the beautiful imagery of your

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