Part three of a small series of posts about email lists and subscribers. You can read part one here and part two here Email lists are very important but they are not a one-size fits all type of venture. Blog followers are pretty savvy when it comes to all the tried and true tricks to get them to give you their email address. They usually give a fake address or they decide to unsubscribe immediately after they subscribe. Why do they do this? Well, because they have been burned before by marketers who were pushy and obnoxious. They ruined it

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