Is free ever really free? Well, that depends. We have become a universe of consumers. The free-world leads the pack, but those “other” countries that used to be dark and unknown have risen up the ranks. In every place that can see or hear content, the natives are consuming. And because we are now a bunch of raving fans of content, the years-old question rises again. Is free worth it? First, let’s examine what “free” is. What does that even mean? I believe it means a piece of content, be it podcast, video, or text, that a consumer can have

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