Everyone is talking about the author brand and how to do it and why to do it and what the heck is it. Today, I think I have a few ideas. In fact, so many of them that this may turn into a sort of series of posts. Call it my Monday musing as a writer. So, first of all… About branding yourself…what is it? A brand is a person, place, or thing that is easily identified with a potential customer. Okay, here we go with the fun stuff. If I say, pizza, who do you think of? Why did

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