Recently, while listening to many varied podcasts, I discovered something that we don’t think nearly enough about. Our book buyers. Who the heck are these people buying our books? We can no longer just say, oh, my book buyer’s twenty something and reads romance. Now we have to know more specifics. We have to know WHO they really are and WHY they are buying OUR book. So who is today’s book buyer? And how can we harness that information into creating content that they REALLY want? Peter E. Lee / Foter / Creative Commons Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0)

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