BOGO It seems like in today’s highly competitive environment for everything, we see more and more advertisements. If you have your TV on, there are ads. If you are listening to your radio, more ads. And certainly if you are on the Internet there are ads galore. Even driving down the road hosts a variety of billboards to capture your attention. Drive safely, you goof. And in some of that heavy get-your-attention-before-taking-your-money sort of thing called advertising, there are offers to get something for free. BOGO. Buy one get one free. A deal that is pretty popular with shoe stores.